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  <h2>Program</h2>
    <h3>Thursday，November 10，AM </h3>
	<table border="1"  width="100%" class="fobGrid">
	  
	  <tr>
	    <th width="20%" valign="top"><p><strong>Time </strong></p></th>
	    <th valign="top" width="40%"><p><strong>Agenda</strong></p></th>
	    <th valign="top"><p><strong>Speaker </strong></p></th>
	    </tr>
	  <tr>
	    <td valign="top"><p>08:15-09:00</p></td>
	    <td valign="top"><p>Registration    * </p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>09:00-09:40</p></td>
	    <td valign="top"><p>Opening    Ceremony</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  <tr>
	    <td colspan="3" valign="top" class="fobGridTitle"><p><strong>Session 1 The Role of Broadcasting in the Broadband Ecosystem </strong></p>
	      <p><span style="font-size:10px">Perspectives on the economic and social role for broadcasting in digital media </span></p>
	      <p><strong> Session co-chair: Mark Richer (ATSC) and Lieven Vermaele (EBU)</strong></p></td>
	    </tr>
          <tr class="fobGridSubTitle">
           <td colspan="3" valign="top"   align="center"> <p><strong>Session 1A</strong></p></td>
          </tr>
	  <tr>
	    <td valign="top"><p> 9:40-10:05 </p></td>
	    <td valign="top"><p>The Economic and Social Role for Broadcasting<br />
-European Perspective</p></td>
	    <td valign="top"><p>Lieven Vermaele</br>
            Technical Director, the European Broadcasting Union(EBU), EU</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p> 10:05-10:30 </p></td>
	    <td valign="top"><p>The Economic and Social Role for Broadcasting<br />
-North American Perspective</p></td>
	    <td valign="top"><p>Rick Ducey<br />
            Chief Strategy Officer, BIA / Kelsey, USA</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>10:30-10:50</p></td>
	    <td valign="top"><p>Coffee    Break</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  <tr class="fobGridSubTitle">
           <td colspan="3" valign="top"  align="center"><p><strong>Session 1B</strong></p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>10:50-11:15</p></td>
	    <td valign="top"><p>The Economic and Social Role for Broadcasting<br />
-Asia Perspective</p></td>
	    <td valign="top"><p>Takayuki Ito<br />
Executive Research Scientist, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan
</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>11:15-11:40</p></td>
	    <td valign="top"><p>Smart TV: Opportunity and Challenge</p></td>
	    <td valign="top"><p>Dazhong Zhang<br />
            Vice President, Shanghai Media Group(SMG), China</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p> 11:40-13:00 </p></td>
	    <td valign="top"><p>Lunch</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  </table>  
<p> </p>  
           <p> *    FOBTV    registration    will    open    till     11:00 AM, November 10, 2011 </p>  
      <h3>Thursday，November 10，PM <strong></strong></h3>
	    <table width="100%" border="1" class="fobGrid">
	      <tr>
	        <th width="20%" valign="top"><p><strong>Time </strong></p></th>
	        <th width="40%" valign="top"><p><strong>Agenda</strong></p></th>
	        <th valign="top"><p><strong>Speaker </strong></p></th>
          </tr>
	  <tr>
	    <td colspan="3" valign="top" class="fobGridTitle"><p><strong>Session 2 Attributes of a Next Generation Terrestrial Broadcast System<br />
	      Session co-chair:


Phil Laven (DVB) and

Bill Hayes (IEEE BTS)</strong></p></td>
      </tr>
          <tr class="fobGridSubTitle">
           <td colspan="3" valign="top"  align="center"><p><strong>Session 2A</strong></p></td>
          </tr>
	  <tr>
	    <td valign="top"><p>13:00-13:15</p></td>
	    <td valign="top"><p>Seeking Common Ground </p></td>
	    <td valign="top"><p>Mark Richer<br />
	      President, Advanced Television Systems Committee (ATSC), USA</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>13:15-13:40</p></td>
	    <td valign="top"><p>Next Generation Broadcast TV – an European Perspective</p></td>
	    <td valign="top"><p> Peter Siebert</p>
	      <p> Executive Director, Digital Video Broadcasting (DVB), EU</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>13:40-14:05</p></td>
	    <td valign="top"><p>Next Generation Broadcast TV – an North American Perspective </p></td>
	    <td valign="top"><p> Jim Kutzner</p>
	      <p> Senior Director, Public Broadcasting Service (PBS), USA<br />
	          Lynn Claudy<br />
	          Senior Vice President, National Association of Broadcasters (NAB), USA </p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>14:05-14:30</p></td>
	    <td valign="top"><p>The Latest Achievement of Japanese Broadcasting System</p></td>
	    <td valign="top"><p>Yasuhiro Ito<br />
            Director, Broadcasting Networks Research Division, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan<br />
            Keiichi Kubota<br />
            Director-General, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHKSTRL), Japan</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>14:30-14:50</p></td>
	    <td valign="top"><p>Coffee    Break</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
      </tr>
	  <tr class="fobGridSubTitle">
           <td colspan="3" valign="top"  align="center"><p><strong>Session 2B</strong></p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>14:50-15:15</p></td>
	    <td valign="top"><p>Broadcast 3.0  </p></td>
	    <td valign="top"><p>Bernard Caron <br />
              VP Broadcasting Research, Communications Research Centre (CRC), Canada</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>15:15-15:40</p></td>
	    <td valign="top"><p>The    Future of Terrestrial Broadcast: Dynamic and Hybrid</p></td>
	    <td valign="top"><p>Ulrich Reimers<br />
	     Chair, DVB Technical Module, EU</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>15:40-16:05</p></td>
	    <td valign="top"><p>The    Outlook of Next Generation Television System</p></td>
	    <td valign="top"><p>Wenjun    Zhang <br />
	     Chief Scientist, National Engineering Research Center of Digital Television (NERC-DTV), China</p></td>
      </tr>
      <tr>
	        <td width="95" valign="top"><p>16:05-16:30</p></td>
	        <td width="274" valign="top"><p>A Consumer Electronics Vision of Future Broadcasting </p></td>
	        <td width="227" valign="top"><p>Joonho Park<br />
	         Senior Vice President, Standard & Technology Enabling Team, Digital Media and Communications R&D Center, Samsung Electronics Co., Korea</p></td>
          </tr>
	  <tr>
	    <td valign="top"><p>16:30-18:00</p></td>
	    <td colspan="2" valign="top"><p>Free    Discussion</p></td>
      </tr>
	  <tr>
	    <td valign="top"><p>18:00-20:30</p></td>
	    <td colspan="2" valign="top"><p>Welcome Dinner and Live Chinese Culture Entertainment</p></td>
      </tr>
	  
	  </table>
      <h3 >Friday，November 11，AM <strong></strong></h3>
	    </tr>
	  <table width="100%" border="1" class="fobGrid">
	    <tr>
	      <th width="20%" valign="top"><p><strong>Time </strong></p></th>
	      <th width="40%" valign="top"><p><strong>Agenda</strong></p></th>
	      <th valign="top"><p><strong>Speaker </strong></p></th>
        </tr>
	    <td valign="top"><p>08:30-09:00</p></td>
	    <td valign="top"><p>Registration</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  <tr>
	    <td colspan="3" valign="top" class="fobGridTitle"><p><strong>Session 3 The Spectrum Squeeze<br />
	      Session co-chair:


Lynn Claudy (NAB) and Liliana Nakonechnyj (TV Global)</strong></p></td>
	    </tr>
           <tr>
	    <td valign="top"><p>09:00-09:25 </p></td>
	    <td valign="top"><p>An Overview of the Global Status of Terrestrial TV </p></td>
	    <td valign="top"><p>Ben Keen</br> 
           Chief Analyst, Screen Digest, UK</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>09:25-9:50</p></td>
	    <td valign="top"><p>Broadcast Spectrum Issues in North America</p></td>
	    <td valign="top"><p>Bill Meintel</br> 
             President, IEEE Broadcast Technology Society (IEEE BTS), USA</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>09:50-10:15</p></td>
	    <td valign="top"><p>Broadcast Spectrum Issues in Asia Pacific</p></td>
	    <td valign="top"><p>Yunyi Zhu</br> 
Academy of Broadcasting Planning, the State Administration of Radio, Film and TV (SARFT ABP)，China</br> 
Chairperson of the Project 'Spectrum-ABU Issues', Technical Bureau of the Asia-Pacific Broadcasting Joonho Park, Union (ABU)</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>10:15-10:40</p></td>
	    <td valign="top"><p>Relationships Between eMBMS and Next Generation Broadcast Television</p></td>
	    <td valign="top"><p>Kent Walker</br>
            Vice President of Technology, Corporate Research and Development, Qualcomm, USA</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>10:40-11:00</p></td>
	    <td valign="top"><p>Coffee    Break</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
          <tr>
	    <td valign="top"><p>11:00-11:30</p></td>
	    <td valign="top"><p>Joint Declaration (11-11-11    11:11'11")<br />
	      Photographing</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  <tr>
	    <td valign="top"><p>11:30-13:00</p></td>
	    <td valign="top"><p>Lunch</p></td>
	    <td valign="top"><p>&nbsp;</p></td>
	    </tr>
	  </table>
      <h3 >Friday，November 11，PM  </h3>	    
      <table width="100%" border="1" class="fobGrid">
        <tr>
          <th width="20%"  valign="top"><p><strong>Time </strong></p></th>
          <th width="40%" valign="top"><p><strong>Agenda</strong></p></th>
          <th valign="top"><p><strong>Speaker </strong></p></th>
        </tr>
        <tr>
          <td colspan="3" valign="top" class="fobGridTitle"><p><strong>Session 4 Technologies on the Horizon<br />
            Session co-chair: Peter Siebert (DVB) and Jim Kutzner (PBS)</strong></p></td>
        </tr>
        <tr>
          <td valign="top"><p>13:00-13:25</p></td>
          <td valign="top"><p>Cloud Transmission: A Spectrum Re-use Friendly Transmission System </p></td>
          <td valign="top"><p>Yiyan Wu<br />
            Principal Research Scientist, Communications Research Centre (CRC), Canada</p></td>
        </tr>
        <tr>
          <td valign="top"><p>13:25-13:50</p></td>
          <td valign="top"><p>High Efficient Video Coding (HEVC)</p></td>
          <td valign="top"><p>Lisa Hobbs<br />
          Vice President, Broadcast Compression Solutions, Ericsson Television Inc.</p></td>
        </tr>
        <tr>
          <td valign="top"><p>13:50-14:15</p></td>
          <td valign="top"><p>Ultra-HDTV </p></td>
          <td valign="top"><p>Masayuki Sugawara<br />
            Executive Research Scientist, Science and Technology Research Laboratories, Japan Broadcasting Corporation (NHK-STRL), Japan</p></td>
        </tr>
        <tr>
          <td valign="top"><p>14:15-14:40</p></td>
          <td valign="top"><p>2nd    Generation 3D TV</p></td>
          <td valign="top"><p>Namho Hur<br />
            Director, Broadcasting Systems Research, Electronics and Telecommunications Research Institute (ETRI), Korea</p></td>
        </tr>
        <tr>
          <td valign="top"><p>14:40-15:05</p></td>
          <td valign="top"><p>Advanced Audio coding</p></td>
          <td valign="top"><p>Toni Fiedler<br />
          Director Marketing and Business Development APAC, Fraunhofer, Germany</p></td>
        </tr>
        <tr>
          <td valign="top"><p>15:05-15:30</p></td>
          <td valign="top"><p>Coffee    Break</p></td>
          <td valign="top"><p>&nbsp;</p></td>
        </tr>
        <tr>
          <td colspan="3" valign="top" class="fobGridTitle"><p><strong>Closing Session: Panel Discussion<br />
            Session co-chair: Phil Laven (DVB) and Jerry Whitaker (ATSC)</strong></p></td>
        </tr>
        <tr>
          <td valign="top" ><p>15:30-16:30</p></td>
          <td colspan="2" valign="top" ><p align="left">Panelists: </p>
            <p>Bernard Caron (CRC)<br />Lynn Claudy (NAB)<br />
             Bill Hayes (IEEE BTS/IPTV)<br />Namho Hur (ETRI)<br />
             Keiichi Kubota(NHK)<br />Jim Kutzner (PBS) <br />
             Liliana Nakonechnyj (TV Global)<br />Uhrich Reimers (DVB)<br />
             Mark Richer (ATSC)<br />Lieven Vermaele (EBU)<br />
             Wenjun Zhang (NERC-DTV)</p></td>
        </tr>
        <tr>
          <td valign="top"><p>16:30-16:45</p></td>
          <td valign="top"><p>Conclusion </p></td>
          <td valign="top"><p>&nbsp;</p></td>
        </tr>
      </table>
      <p>&nbsp;</p>
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